Privacy policy

Privacy Policy

Effective Date: 9 June 2025

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from skegness-aquarium.myshopify.com (the “Site”).

1. Personal Information We Collect

When you visit the Site, we collect the following information:

Device Information

Automatically collected data includes:

  • Your IP address

  • Browser type and version

  • Time zone

  • Cookie identifiers

  • Referring/exit pages

  • Site interaction (e.g., pages viewed, clicks)

This data is collected using:

  • Cookies – small files stored on your device (see www.allaboutcookies.org for details)

  • Log files – record site activity and diagnose errors

  • Web beacons, pixels, and tags – track user interaction and ad performance

Order Information

When you make or attempt to make a purchase, we collect:

  • Full name

  • Billing and shipping addresses

  • Payment information (processed securely via Shopify)

  • Email address

  • Phone number

Together, we refer to this as Personal Information.

2. How We Use Your Personal Information

We use the information we collect to:

  • Fulfil and manage orders (including payment processing and shipping)

  • Communicate with you about orders or enquiries

  • Screen for fraud or suspicious activity

  • Comply with legal obligations

  • Provide you with marketing or promotional messages, where permitted

We use Device Information specifically to:

  • Improve the performance and security of our Site

  • Understand how customers navigate and use our Site

  • Measure and analyse the effectiveness of our marketing

3. Sharing Your Personal Information

We only share your information with trusted third parties when necessary to run our business. These include:

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

We may also disclose your information if required by law, or to respond to legal requests such as subpoenas or court orders.

4. Behavioural Advertising

We may use your Personal Information to deliver targeted ads or marketing communications we think you'll find useful.

You can opt out of targeted advertising via:

Or visit the Digital Advertising Alliance opt-out page:
http://optout.aboutads.info

5. Do Not Track

Our Site does not respond to “Do Not Track” signals from web browsers, as there is no consistent industry standard for compliance.

6. Your Rights (UK & EU Residents)

Under the UK GDPR and Data Protection Act 2018, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict certain types of processing

  • Withdraw consent (where applicable)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details below.

7. Data Transfers

We may transfer your data outside the UK, including to Canada and the US (e.g., via Shopify). All data transfers are subject to appropriate safeguards, such as adequacy decisions or contractual clauses approved by the UK ICO.

8. Data Retention

We retain your Order Information for our records unless and until you request deletion. This helps us comply with tax, legal, and contractual obligations.

9. Updates to This Policy

We may update this Privacy Policy occasionally to reflect legal, technical, or business changes. Updates will be posted on this page with the new effective date.

10. Contact Us

For questions, complaints, or to exercise your data rights, please contact:

Skegness Aquarium
📧 Email: dive@skegness-aquarium.uk
📬 Address:
Re: Dive Officer
Tower Esplanade
Skegness
PE25 3HH
United Kingdom